Taking Photos


Taking photos in retail merchandising

Taking photos is a MAJOR component of retail merchandising for an RSM/RCM. I highly recommend that you ALWAYS take photos of your completed work, regardless if they are required or not.


Why are photos so important?


  • If your hard work gets modified after you leave a store, your photos will protect you if ever questioned - They serve as proof that you completed your merchandising objectives as directed!
  • They show your company and the clients the quality of your work - If you’re looking to get recognized, showing your company and clients how amazing your work is through photos is a great way to do it!
  • Most clients require photos to be taken so they can quickly verify if a job was correctly completed.

As an RSM / RCM, you’ll even need to take this a step further as just quickly snapping photos of your work won’t be sufficient. Commonly clients are asking for

specific types of photos to be taken such as:



  • Close-ups – Taking an up-close / quality photo of what is being requested.
  • POG – Taking a photo of the entire plan-o-grammed section that you just worked on.
  • Element – Taking a photo of the entire display, visibly showing everything you worked on such as POS placements, etc.

The quality of the photo you take is also significant. Here are some tips to remember…


  1. Make sure you’re holding your camera or device correctly so the photo will display upright, as opposed to sideways or upside down.
  2. Hold the camera still when taking your photo to avoid blurriness.
  3. Straight-shot photos are usually best if you can capture what is needed all in one shot.
  4. Take multiple photos if sections are too large to get good angled shots.
  5. Make sure there are no obstructions in your photos prior to taking them such as trash, tools, carts, people, etc.
  6. Make sure your display or section is properly tagged, faced-off, and looks great!
  7. Always double check your photos after taking them to ensure what was requested by the client was accomplished in the shot(s) 100%.

Good and Bad examples of photos:


Examples of good photos vs bad photos in retail merchandising

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