Retail Displays are at the heart of retail merchandising as an attractive display will help draw potential customers to the displayed items. Let's
take a look at some of the common types of displays that you may encounter...
A Display rack is usually a metal, plastic, or wooden structure built to display products for sale.
RSM’S / RCMS may encounter many different types of racks that they will have to physically build. How these racks should be built will vary, but here are
some general tips to remember…
- Check to make sure all of the pieces needed to build the rack are present.
- Check to see what tools, if any, will be needed for the rack build.
- Carefully read the instructions prior to starting the build.
- Check to make sure all product that will go onto the rack once built is available.
- If the rack can be built to different widths, make sure you know which size to set the rack to.
- Carefully follow the directions when building, as one mistake could cost you a significant amount of time.
- If where to place the rack when finished is not specified, discuss with the store / dept. manager.
A display shipper is a product display usually made of corrugated cardboard. They are usually very simple
to put together and require a lot less time to complete than a Display Rack.
Here are some general tips to remember when putting display shippers together…
- Be careful with the material, as usually it’s just made of cardboard.
- Follow the instructions carefully.
- Once finished, make sure the structure is stable. This is very important as you don’t want the shipper to fall down / apart after you leave.
- Place any item tags or signage onto the shipper.
- If where to place the shipper when finished is not specified, discuss with the store manager.
OTHER TYPES OF DISPLAYS
Here are some other common types of displays you may be tasked to build or service, (End-cap displays, Floor-stack dispalys, clip strips, Dump-bins, 4-way fixtures, etc.)